45
led profil
Skip itSoft demand (-32.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€23.20avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great€5.64–€55.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good991.8avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€174K€174K/yr · 557K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.4%90-day search growth — must beat 0% to launch