50
led motion sensor light
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but soft demand (-35.6% this quarter) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Good€5.25–€33.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€13.69avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,942.82avg incumbent reviews — the moat a new listing must climb
Market size
Bad€33K€33K/yr · 70K searches
Growth
Bad-35.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand