43
led kerzen rot
Skip itSoft demand (-58.0% this quarter) — this niche doesn't clear our bar today.
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great€15.84avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good€10.80–€22.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,296avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.2%return rate — above 5% kills the launch gate
Market size
Bad€52K€52K/yr · 86K searches
Growth
Bad-58.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand