37
led gu 5.3
Skip itSoft demand (-48.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Good€13.14avg listing price — sweet spot $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.7%return rate — above 5% kills the launch gate
Review moat
Good1,341.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay€156K€156K/yr · 232K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Price range
Okay€2.99–€20.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-48.0%90-day search growth — must beat 0% to launch