51
lampe dimmbar
Worth a lookShows no brand lock-in (top 5 brands take 27% of clicks), but soft demand (-35.1% this quarter) keeps it on the watch list.
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible€28.27avg listing price — sweet spot $15–$100
Price range
Great€6.41–€88.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,171.62avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad€50K€50K/yr · 200K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-35.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand