47
hexagon led
Skip itSoft demand (-38.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great292.77avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good€110.14avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Market size
Okay€235K€235K/yr · 301K searches
Price range
Okay€23.12–€273.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-38.1%90-day search growth — must beat 0% to launch