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44

harry potter lampe

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Soft demand (-50.8% this quarter) — this niche doesn't clear our bar today.

Market size 8Growth 0Conversion 25Competition 76Returns 50Price range 89Avg price 93Brand share 43Review moat 65Quality gap 70

Avg price

Great€22.37

avg listing price — sweet spot $15–$100

Price range

Great€12.86–€41.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good891.14

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad€32K

€32K/yr · 71K searches

Growth

Bad-50.8%

90-day search growth — must beat 0% to launch

Search terms