47
halogenstab 118mm
Skip itSoft demand (-56.0% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good60%top-5 brand share — brands hold most of the demand
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good949.83avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay€10.14avg listing price — sweet spot $15–$100
Price range
Okay€6.04–€18.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€23K€23K/yr · 42K searches
Growth
Bad-56.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand