42
halogen 12v 20w
Skip itPrices mostly outside the sweet spot ($4.35–$12.72) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Review moat
Good824.18avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€9.03avg listing price — sweet spot $15–$100
Market size
Bad€71K€71K/yr · 96K searches
Growth
Bad-44.9%90-day search growth — must beat 0% to launch
Price range
Bad€4.35–€12.72cheapest to priciest tracked listing — scored on the share inside $15–$100