48
gy6.35 led
Skip itSoft demand (-56.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great154.65avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Price range
Good€3.71–€36.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay€11.26avg listing price — sweet spot $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Market size
Bad€24K€24K/yr · 38K searches
Growth
Bad-56.6%90-day search growth — must beat 0% to launch