44
gu10 led warmweiss
Skip itSoft demand (-41.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Market size
Great€1.1M€1.1M/yr · 1.1M searches
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Avg price
Good€12.51avg listing price — sweet spot $15–$100
Price range
Good€6.83–€23.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad4,535.19avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-41.5%90-day search growth — must beat 0% to launch