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gu10 led kaltweiss
Skip itSoft demand (-50.7% this quarter) — this niche doesn't clear our bar today.
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Avg price
Great€15.35avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good€7.25–€30.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,316.93avg incumbent reviews — the moat a new listing must climb
Market size
Okay€112K€112K/yr · 75K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-50.7%90-day search growth — must beat 0% to launch