36
gu10 led 4000k
Skip itSoft demand (-40.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Avg price
Good€14.93avg listing price — sweet spot $15–$100
Price range
Good€6.70–€30.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Review moat
Okay2,665.79avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€74K€74K/yr · 54K searches
Growth
Bad-40.0%90-day search growth — must beat 0% to launch