45
glühbirne mit fernbedienung
Skip itSoft demand (-32.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good€12.46avg listing price — sweet spot $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Okay3,270.53avg incumbent reviews — the moat a new listing must climb
Price range
Okay€5.51–€19.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€111K€111K/yr · 211K searches
Growth
Bad-32.4%90-day search growth — must beat 0% to launch