37
glühbirne mit bewegungsmelder
Skip itSoft demand (-51.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great464avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Avg price
Good€12.15avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.2%return rate — above 5% kills the launch gate
Price range
Bad€5.42–€16.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€50K€50K/yr · 86K searches
Growth
Bad-51.9%90-day search growth — must beat 0% to launch