51
glaskugel
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a small market ($48K/yr) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Great€4.93–€50.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good930.63avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.26avg listing price — sweet spot $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.9%90-day search growth — must beat 0% to launch
Market size
Bad€48K€48K/yr · 237K searches
Signals No Dominant Brand