51
geschenk für oma und opa
Worth a lookShows low returns (0.8%), but soft demand (-23.3% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Review moat
Great308.67avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Avg price
Good€14.39avg listing price — sweet spot $15–$100
Price range
Good€4.35–€33.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad€72K€72K/yr · 325K searches
Growth
Bad-23.3%90-day search growth — must beat 0% to launch