45
g4
Skip itSoft demand (-57.1% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good981.08avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Returns
Okay3.7%return rate — above 5% kills the launch gate
Avg price
Okay€9.56avg listing price — sweet spot $15–$100
Price range
Bad€3.81–€18.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€56K€56K/yr · 114K searches
Growth
Bad-57.1%90-day search growth — must beat 0% to launch