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g4 12v 20w
Skip itPrices mostly outside the sweet spot ($4.21–$9.23) — this niche doesn't clear our bar today.
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Good1,136.29avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€167K€167K/yr · 244K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad€6.12avg listing price — sweet spot $15–$100
Growth
Bad-43.9%90-day search growth — must beat 0% to launch
Price range
Bad€4.21–€9.23cheapest to priciest tracked listing — scored on the share inside $15–$100