56
fussball fanartikel
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Review moat
Good752.89avg incumbent reviews — the moat a new listing must climb
Growth
Good+42.8%90-day search growth — must beat 0% to launch
Price range
Good€2.09–€29.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€9.44avg listing price — sweet spot $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad€21K€21K/yr · 181K searches