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freundschaft
Skip itSoft demand (-23.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Review moat
Great461.54avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Avg price
Okay€10.58avg listing price — sweet spot $15–$100
Price range
Okay€3.58–€20.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€88K€88K/yr · 830K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale