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Skip itSoft demand (-60.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great€16.70avg listing price — sweet spot $15–$100
Review moat
Great468.25avg incumbent reviews — the moat a new listing must climb
Price range
Good€10.72–€24.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad€21K€21K/yr · 15K searches
Growth
Bad-60.2%90-day search growth — must beat 0% to launch