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Skip itSoft demand (-71.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great357.25avg incumbent reviews — the moat a new listing must climb
Avg price
Great€17.06avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great€10.95–€27.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad€87K€87K/yr · 181K searches
Returns
Bad6.6%return rate — above 5% kills the launch gate
Growth
Bad-71.6%90-day search growth — must beat 0% to launch