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Skip itSoft demand (-26.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€16.29avg listing price — sweet spot $15–$100
Price range
Good€7.29–€27.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,339.36avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Returns
Bad5.6%return rate — above 5% kills the launch gate
Market size
Bad€56K€56K/yr · 155K searches
Growth
Bad-26.3%90-day search growth — must beat 0% to launch
Signals High Returns