40
edison lampe
Skip itSoft demand (-49.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great289.84avg incumbent reviews — the moat a new listing must climb
Price range
Great€4.17–€107.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Avg price
Great€15.36avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Returns
Okay5.0%return rate — above 5% kills the launch gate
Market size
Bad€42K€42K/yr · 95K searches
Growth
Bad-49.3%90-day search growth — must beat 0% to launch