40
e14 smart led
Skip itSoft demand (-48.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Avg price
Good€14.93avg listing price — sweet spot $15–$100
Price range
Good€8.05–€34.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,332.62avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€225K€225K/yr · 194K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-48.5%90-day search growth — must beat 0% to launch