44
e14 dimmbar
Skip itSoft demand (-54.6% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,088.35avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay€10.98avg listing price — sweet spot $15–$100
Price range
Okay€3.92–€21.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€86K€86K/yr · 129K searches
Growth
Bad-54.6%90-day search growth — must beat 0% to launch