35
duck lamp
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Good€13.42avg listing price — sweet spot $15–$100
Review moat
Good1,095.71avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay€8.33–€21.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.9%90-day search growth — must beat 0% to launch
Market size
Bad€7K€7K/yr · 35K searches
Signals No Dominant Brand