45
zugeisen
Skip itSoft demand (-19.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great€18.96avg listing price — sweet spot $15–$100
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Price range
Good€7.95–€32.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,163.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad€71K€71K/yr · 43K searches
Growth
Bad-19.9%90-day search growth — must beat 0% to launch