62
zangenset
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great€18.92avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Great€2.80–€59.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€485K€485K/yr · 605K searches
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,508.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-15.3%90-day search growth — must beat 0% to launch