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Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great€89.51avg listing price — sweet spot $15–$100
Review moat
Good701avg incumbent reviews — the moat a new listing must climb
Price range
Okay€35.78–€170.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€87K€87K/yr · 64K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand