57
winkelanker
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great101.05avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible€35.44avg listing price — sweet spot $15–$100
Price range
Great€12.48–€79.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+67.2%90-day search growth — must beat 0% to launch
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€17K€17K/yr · 10K searches
Signals Low Review Barrier