48
wiha
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Avg price
Great€61.66avg listing price — sweet spot $15–$100
Review moat
Good969.18avg incumbent reviews — the moat a new listing must climb
Market size
Good€407K€407K/yr · 891K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Price range
Bad€5.56–€944.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price