57
werkzeughalter
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Avg price
Great€20.60avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Great€5.19–€85.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good988.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Market size
Bad€65K€65K/yr · 171K searches
Signals No Dominant Brand