44
werkzeug adventskalender 2025
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great€51.83avg listing price — sweet spot $15–$100
Price range
Great€15.81–€115.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good710.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€191K€191K/yr · 1.3M searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Price