32
wera adventskalender 2022
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great€48.99avg listing price — sweet spot $15–$100
Price range
Great€15.81–€100.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,042.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad€18K€18K/yr · 92K searches