54
wellplatten
Worth a lookShows low returns (0.1%), but weak search conversion (0.1%) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great297.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great€93.48avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Growth
Good+51.4%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Bad€12.48–€368.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€22K€22K/yr · 178K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Signals High Price