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wd40 spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Market size
Great€1.7M€1.7M/yr · 672K searches
Avg price
Great€17.55avg listing price — sweet spot $15–$100
Price range
Good€4.58–€43.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,145.25avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand