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Skip itSoft demand (-31.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great161.65avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great€6.55–€41.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€13.26avg listing price — sweet spot $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad€69K€69K/yr · 111K searches
Growth
Bad-31.9%90-day search growth — must beat 0% to launch