46
uv kleber
Skip itSoft demand (-20.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Okay€11.91avg listing price — sweet spot $15–$100
Price range
Okay€5.24–€24.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,861.74avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad€78K€78K/yr · 90K searches
Growth
Bad-20.7%90-day search growth — must beat 0% to launch