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übergangsprofil
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,165.42avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Okay€11.00avg listing price — sweet spot $15–$100
Price range
Okay€4.75–€22.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€60K€60K/yr · 599K searches
Growth
Bad-23.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale