57
türstopper sack
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Review moat
Great339.93avg incumbent reviews — the moat a new listing must climb
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Good€14.59avg listing price — sweet spot $15–$100
Price range
Good€5.85–€26.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad€48K€48K/yr · 174K searches
Signals No Dominant Brand