55
türriegel
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but pricing outside the sweet spot ($7.94 avg) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Review moat
Good685.47avg incumbent reviews — the moat a new listing must climb
Growth
Good+24.1%90-day search growth — must beat 0% to launch
Price range
Good€3.24–€27.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay€138K€138K/yr · 663K searches
Avg price
Bad€7.94avg listing price — sweet spot $15–$100