35
tormek
Skip itSoft demand (-45.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great497.22avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€226.89avg listing price — sweet spot $15–$100
Market size
Okay€102K€102K/yr · 122K searches
Price range
Bad€13.15–€876.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-45.0%90-day search growth — must beat 0% to launch
Signals High Price