45
topfscharnier
Skip itSoft demand (-35.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Review moat
Good504.08avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good€5.51–€32.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€11.88avg listing price — sweet spot $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Returns
Okay4.8%return rate — above 5% kills the launch gate
Market size
Bad€69K€69K/yr · 186K searches
Growth
Bad-35.2%90-day search growth — must beat 0% to launch