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Worth a look

Shows low returns (1.6%), but a small market ($52K/yr) keeps it on the watch list.

Market size 13Growth 13Conversion 62Competition 77Returns 83Price range 74Avg price 83Brand share 48Review moat 58Quality gap 62

Returns

Great1.6%

return rate — above 5% kills the launch gate

Avg price

Great€18.20

avg listing price — sweet spot $15–$100

Competition

Great38%

top-5 click share — an open shelf

Price range

Good€4.16–€46.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,182.13

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Market size

Bad€52K

€52K/yr · 53K searches

Growth

Bad-24.4%

90-day search growth — must beat 0% to launch

Products