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Skip itSoft demand (-18.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good€5.09–€26.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Bad€8.68avg listing price — sweet spot $15–$100
Review moat
Bad13,774.07avg incumbent reviews — the moat a new listing must climb
Market size
Bad€71K€71K/yr · 75K searches
Growth
Bad-18.0%90-day search growth — must beat 0% to launch