45
temperaturregler
Skip itSoft demand (-32.0% this quarter) — this niche doesn't clear our bar today.
Price range
Great€2.86–€51.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good659.14avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Avg price
Good€13.45avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Bad€57K€57K/yr · 107K searches
Growth
Bad-32.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier