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54

teflonband

Worth a look

Shows searches that convert (20.4% search→purchase), but prices mostly outside the sweet spot ($1.58–$11.59) keeps it on the watch list.

Market size 47Growth 83Conversion 100Competition 24Returns 99Price range 0Avg price 15Brand share 46Review moat 55Quality gap 30

Conversion

Incredible20.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Growth

Great+79.7%

90-day search growth — must beat 0% to launch

Review moat

Good1,320

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€252K

€252K/yr · 225K searches

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad71%

top-5 click share — a locked-up shelf

Avg price

Bad€5.48

avg listing price — sweet spot $15–$100

Price range

Bad€1.58–€11.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

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