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26

tado temperatursensor

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Soft demand (-79.5% this quarter) — this niche doesn't clear our bar today.

Market size 2Growth 0Conversion 19Competition 0Returns 43Price range 93Avg price 93Brand share 0Review moat 49Quality gap 75

Avg price

Great€49.62

avg listing price — sweet spot $15–$100

Price range

Great€13.82–€66.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,624.5

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad€8K

€8K/yr · 10K searches

Growth

Bad-79.5%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

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